5 Types of Content Writing And When You Need It

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In a research published by Content Marketing Institute in 2020, about 69% of B2B marketers rely on a content writing strategy to grow their business. This statistic is a 41% growth from when a similar survey was published in 2019. This year, the importance of good content is even more obvious. As the pandemic continues to hit more countries around the world, more people are consistently relying on good content to know more about a product or a service.

Therefore, it is important to know which content writing you need. In this article, we will take a look at several content examples.

SEO Content Writing

Content writing plays a very important role in online marketing and search engine optimization. In fact, firms from countries like the UK, Canada, the US and Australia outsource SEO to different countries to sustain its regular need of fresh supply. SEO Content is a union of two different streams – Content and SEO.

SEO content writing

SEO is very important in making sure a website achieve its organic reach goals. In short, the main purpose of SEO is to make a website more search engine friendly. To do this, written content must follow a set guideline that search engines have implemented. On the other hand, content is the information that you place on a website. Content includes of all texts and images that you add into your website.

Nevertheless, SEO content writing can be tricky and technical. Most of the time, it requires subtle techniques that will not encourage organic growth and at the same time not flood your website with useless content.

Key SEO Terms You Should Know About

  • Anchor text: These are words or phrases which are hyperlinked to direct traffic to a specific page on the website our to other websites.
  • Bounce Rate – The per cent of website visitors who leave without going into any other page on the website.
  • Click-through rate: Percent of people who clicked on your link as a percentage of those who have viewed that link from a search engine.
  • Conversion rate: Percent of people who completed an action (a click or a purchase) divided by the total number of webpage visitors.
  • Crawling – The process of gathering data from billions of other websites to add, update, and organise webpages into a search engine’s index.
  • Duplicate Content – When a large amount of content is similar or the same to other pages on the website or other websites.
  • Heading – These are tags (H1-H6) which separate a huge block of content in specific sections and based on importance.
  • Keyword – Words or phrases that are targeted to match and rank in search engines.
  • Keyword Density – The number of times keywords or phrases appears within a webpage content. At present, there is no proven formula for keyword density.
  • Link – The connection between webpages or websites that uses HTML codes. Links allow users to move from one webpage or website to another.
  • Long-tail keywords: A string of highly specific key phrases. It often includes 3-6 words. Marketers love using long-tail keywords because it is highly converting and can easily improve SEO.
  • Meta description: A summary or tag of a webpage that acts as the description of a webpage on a search engine result page (SERP) It typically includes 160 characters and known to be able to increase organic results.
  • Niche – A specific area or market of interest.
  • Organic Search – The unpaid or natural listing that appears on a search engine result page (SERP).
  • Rank – Where a webpage appears in the search results.
  • Title tag: An HTML that appears as the title of a webpage. It in Google SERPs, as well as, the text on browser tabs.
  • Traffic – The people and sometimes robots that visit your website.
  • Usability – The gauge of how easy it is for people to use your webpage or website. Factors that affect usability include site design, disability enhancements, and browser compatibility.
  • Website Navigation – The connection of webpages within the website that allows visitors to move from one page to another.
  • Word Count – The total number of words in a website content copy.

Blog Content Writing

According to SEMRush, 86% of content marketers use blogging. Blog post continues to be the most popular format among for most content marketers because of its range of benefits. Some of the benefits include:

  • Blog content writing do not take a long time to plan and execute, most bloggers typically spend 3 hours and 57 minutes to produce blog content.
  • Search engines love blogs, when done right, they can easily rank as great content.
  • Blogs are ranked as the 5th most trustworthy source of information from the Internet.
  • Companies who blog consistently get as much as 97% more traffic.
  • It is easy to share blogs on social media.

Blog Content Writing

Moreover, there is a range of blog posts that brands can use strategically to further improve how their standing. Some of the most common blog forms are:

  • How-to Blogs
  • Stats
  • Listicles
  • Step-by-Step Guides
  • Round-Ups
  • Collaborations
  • Q&A
  • New Strategy
  • Product News
  • Company News
  • Checklists

Consider keywords that matter to your business then uses a keyword tool. This will help give your ideas on what content your blog should work on for.

Case Studies

Case studies allow your business to demonstrate how a solution or product that you offer overcame a client’s challenge. They are in-depth explanations which show how you can provide your knowledge and expertise. It is an excellent content type because of numerous reasons: allowing you to establish unique and highly shareable content. Since it is your data it brings readers huge value to your brand.

By following a simple model, you can easily prepare a case study and include it on your website. First, you can start by writing a summary of your study. Second, you can explain the problem and the reason behind the problem. Next, you can explain how your expertise solves the issues. Finally, you can go over the result sharing to your readers how efficient your solutions are.

Every case study is a chance to showcase how you can provide a unique approach to your customer’s needs. As a result, it is crucial to create a highly effective case study. You can treat it as a blog post but it should focus on the how’s and why’s.

White Papers

A whitepaper is an informal document issued by a brand or company to highlight the features of their products, solutions, or services. Nevertheless, the meaning of whitepaper can vary from one industry to another. In content writing for websites, the whitepaper is typically a persuasive, in-depth, and authoritative content to share a particular method. They are an advance content form that shows how one can solve their issues.

Since whitepaper are made to be filled with important information, these content forms take longer to write. Additionally, if you plan to buy a whitepaper, they are more expensive than other forms of content.

Tips For an Excellent Whitepaper Content Writing

There is no minimum standard when it comes to writing whitepapers. In fact, anyone can call any piece of content a whitepaper – although not highly recommended. As a result, as there are no clear boundaries on what exactly is a whitepaper, there are chances that you will confuse your audience and lose your credibility. To help you with writing your whitepaper content, here are some simple tips to follow.

Structure: As a basic rule, it is important to follow a basic structure when writing a whitepaper. The structure should include:

  • Title page
  • Table of Content
  • Short Executive Summary
  • Introduction
  • Problem
  • Solution
  • Featured solutions on how your brand achieved results
  • Conclusion
  • Reference

Density: Whitepapers are typically denser than an ebook. However, unlike ebooks, this form of content is not easy to skim from one highlight to another. As a result, readers must usually need what is in a whitepaper more than once to get a better picture of what it wants to convey.

Length: At most, it should be no fewer than six pages, includes important charts, illustrations, imagery and references. For industries that cover very specific topics, it can go up to 50 pages.

Style: Professional.

Format: PDF, Portrait 8.5×11 inches

Ebook Content Writing

Ebook Content Writing

The ultimate goal of content writing is to offer something important for your customers or audiences. When you write an ebook you have an excellent opportunity to reach your potential customers. Furthermore, it is your chance to impress them with your expertise or help them solve a problem with your products or services.

However, ebooks can be a little daunting when writing it the first time. Still, this type of content can help you gather quality leads. Ebooks can be anywhere from five pages to thirty pages long – and must offer value.


Content marketing is an important way to grow your audience and customer base. While blogging may still be the most popular, it is not just the only content that you can create. The diverse content writing forms written above can play a key role in improving your overall website ranking. Behind A PC offers content writing services that are tailored for your brand’s needs.