Top 10 Powerful Content Writing For Marketing Agencies Tips

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Content Writing for 2020 Tips

Putting out good content is one of the most important parts of any digital marketing strategy. If you want to create an authority website, you should consider quality content writing at all costs. After all, content is the best way to build trust. It also fuels your online marketing. This is the reason why all websites desire to publish amazing content that generates traffic, earns links, boosts leads, and gets shared on social media. In this article, we have put together some of the best content writing for marketing agencies tips.

However, content marketing is never easy. It requires training, strategy, and ultimately updated knowledge so it ranks better. In this article, we will take a look at some interesting tips and ideas on how to make sure you’ll have an excellent content writing for 2020.

The Evolution of Content Marketing

In the past 10 years, content marketing has completely changed. For example, in 2010, what it takes to get lots of traffic to your website is to publish thousands of contents. Back then all you need to do was to create thousands of backlinks to your website and surely your “money site” will grow. This overtime leads to numerous problems including the growth of unethical tactics like black hat SEO.

Other copywriters also stuff their content with keywords (most of the time without making any sense at all). All these are efforts to rank higher on search engine results.

These days, the way websites reach out to their markets have completely changed. As Google has changed its algorithm, websites are back to storytelling mode. Google’s new rule means a website must have high-quality content to rank higher.

Benefits of Great Content Writing for Marketing Agencies

Content writing is important for your SEO

Content marketing which includes publishing great written copies has been proven to deliver resounding success. It is one of the most effective methods of increasing audience engagement, driving sales, and improving brand presence. In short, content marketing is a crucial part of any growth for a business online.

Good Content Writing Impacts Audience Decisions

Consistent, high-quality, and engaging content impacts how consumers create decisions compared to any other technique. It is no wonder that according to a report State of Inbound Marketing By Hubspot, 53% of marketers prioritize creating great content. Additionally, 29% of marketing budgets for B2B companies are focused on content creation.

Increase customer retention

Publishing great and useful content is an important asset. Content can create a positive experience for your prospects and customers. It can even encourage them to want to go back for more. It is one of the best ways to capture your audience’s attention and continually emphasizing a positive brand impression.

Excellent content writing builds audience trust

Creating reliable content can help your business build a relationship with your prospects. Through content writing, you can answer your questions and interact better with your audience. By creating valuable content without taking anything in return, your prospects will likely want to get more of your recommendations and advice.

Get social media shares

Social media plays an integral part in our lives. That is why everybody wants to get as many social media shares as possible. After all, it is one thing to increase your followers and it is also an amazing feat to truly become a trend. If you are one of the businesses that are looking to increase your followers, quality content can help your company gain traction.

Content writing allows you to share on social media

Generate more leads through content writing for marketing agencies

Content writing for marketing agencies is one of the best ways to generate leads. When audiences trust your content, they will be very likely to become interested in buying your products or working with you in the future. In addition, you can also add calls-to-action (CTA) strategically to help your business generate more leads.

According to Hubspot Academy, “great content is a sure way to guide prospects to your landing page.” Businesses can create useful content that is free and includes CTAs anywhere within the content. Customers who are delighted with your content will likely click your call-to-action and get to your landing page.

Content writing improves your SEO

Google’s algorithm requires websites to create unique and quality content in order to rank in SEO. Quality content writing will help search engines know that you are giving valuable information to your readers.

Improve your conversions

The quality and value of the content that you publish will influence your conversions. Customers will very likely purchase what you have to offer after they read your content. Consistent and high-quality content will help your prospects connect with you better.

Best practices in content writing for marketing agencies

Develop buyer or reader persona

According to Hubspot, a buyer persona is a semi-fictional depiction of your ideal customer. They are important when creating content because you want to target the right customers. A buyer persona should be based on market research and data using your existing customers. Buyer personas can help you understand your audiences better.

For content writing to be successful you can start by building a reader persona

Image: WordTracker

Consider the people whom you want to read your content. By analyzing the behaviour, buying patterns, and trends of your target audience, you can then generate a marketing strategy that is made around their goals, day-to-day issues, and pain points.

Buyer personas should be at the heart of your marketing strategy. When you understand what your customers truly need, you will be able to provide them with an intricate and precise stream of valuable service or product. Without buyer personas you won’t be able to understand who and how to attract.

To find out everything that you need about your topic, start with collecting the following traits:

  • Demographics including – location, age, gender,
  • Education level
  • Annual income
  • Relationship and marital status
  • Personal interests, beliefs, and values
  • Online habits
  • Buying behaviour

Look for the best keywords

Keyword research is extremely crucial if you want to write good, useful, and purposeful content. Content writing for marketing agenciesis effective when it is useful for your readers. However, it can be very effective when it can help your website rank better too. According to a report by Impact, 70% of marketers believe that SEO is more effective than PPC.

Keywords are important because they take the attention of search engine algorithms. After all, search engines are created to distinguish which are the best pages to show to customers. Typically, this will be based on how relevant these pages are to specific searches.

Keyword research delivers data that can help you answer critical questions like:

  • What are your target consumers searching for on search engines like Google?
  • How many people are searching for these keywords?
  • In what format do they need or want that information?

To help you with your keyword research, you can use tools. Some tools are free while others that provide extra data may require a small fee. Some of our most recommended tools are Google Keyword Planner (free), Serpstat (with fee), SEMRUSH (with fee), Ahrefs (with fee), SpyFu, and Keywordseverywhere.

To make your keywords useful, make sure to strategically place them within your content. Here are the best tips for keyword placement:

  • Include your keywords in your headlines, subheading, and around your content.
  • Never force your keywords on your content, for example, it is important to be a part of a sub-heading but it should appear relevant and natural.
  • Target longtail keywords because it has lesser competition and will rank higher in search engines.
  • Use synonyms (aka semantic keywords). Google understands that certain words and phrases are connected. For example, if you are writing about the top ten stoves, it is likely you will see the best new ovens.
  • Consider variations. Tools like Ubersuggest will help you take advantage of possible variations. For example, if you are looking for sales training, it is likely to suggest “sales training classes” or “sales training tools.”
Ahrefs is one of the best keyword research tool

Strategize your headlines

Make sure to come up with eye-catching headlines. Psychologists have long known that first impressions can be a lasting impression. A headline can play a crucial role in shaping how your readers will anticipate what they will see in your article. A headline is the first and most of the time, the only impression that you can leave on a person who is surfing the internet. With the amount of content that is being published daily on the Internet, without an outstanding headline – you won’t be able to grab a reader’s attention.

According to Moz, at least 80% of readers will not go past the headline. This is because a typical website reader will not go past the title if it is not eye-catching and compelling. Other reasons why you should improve your headlines:

  1. Gain a reader – when your headline is the initial thing that a person will see. If it sounds relevant, interesting, and informative, they will likely click on your content. Furthermore, if your content is great, they will likely return for more.
  2. Improve SEO – Your headline will play a role after a reader enters keywords into a search engine.
  3. Viral – Headlines are the reason why content can go viral. Even if you have the best quality content, the headline will be the first thing that will capture the attention of the masses.

Long-form content writing for marketing agencies

A really good long-form content will take a long time to create. Research indicates that longer content produces higher search rankings.

When writing content, consider the length seriously

This graph clearly indicates that Google prefers websites that have rich content. However, take note, Google will not simply decide on rankings because of its word count. Content length is a factor and so is quality, useful, and valuable information. Here are other reasons why longer content may likely rank better:

  • More backlinks – Lengthier content has a better likelihood of getting quality backlinks, which contribute considerably to ranking in search engines. Google understands that users want everything they need in one place instead of tidbits of knowledge from numerous pages. Long-form content is typically more comprehensive on any given topic. It has a higher likelihood of giving all the answers that readers may be looking for.
  • Get more shares on social media – Quicksprout made a study on the number of social media shares earned with content that is longer than 1,500 words versus shorter content with 1,500 words or less.
Good content gets more social media shares

The research concluded that long- form content enjoyed an average of 68.1% more engagement on Twitter and at least 22.6% more on Facebook. This result suggests that a regular social media user thinks and behaves just like the makers of Google, they share and consume content that is valuable, useful, and comprehensive. 

Consider your writing style

The most successful authors online make sure to have a unique writing style. That is because how you convey your ideas, information, or solutions to your audience is a precondition of building loyal readers. Your target audience will ultimately dictate your writing style.

According to Niel Patel, “one of the major challenges that content marketers and writers have to deal with is writing content that is made to impress search engine robots but also appeal to real readers.” He added that in order to win in this challenge, you must go beyond simply “writing content.”

SEO copywriting should be about creating compelling and useful content that can target specific keywords so that any other person will be proud to promote it in social media. Doing this will create the relevance and authority of your content, as well as, improve its ranking on Google – for selected keywords.

Improve your formatting

The structure of your content will have an effect on whether people will continue to want to read your copy. Furthermore, if your content is structured, you’ll have better chances to rank well in Google. When formatting you should consider how people scan text. Most readers will scan a text before really reading it. They will want to know what your content is all about before reading it.

Content writing is important for any website growth

There are some areas of a copy that readers will initially look at specifically when scanning a text. This is why headings and subheadings are really important. The first paragraph of a text and the first sentences of every new paragraph are known to catch the eye of scanners.

Google also has a unique way of scanning the text of your content. In some Google patents, they use ranking signals like semantic closeness. Semantics as mentioned above, are related keywords within a text. This is why your text should be clear and easy to understand. You must avoid repetitive long-tail keywords that have no apparent meaning to the entirety of the copy.

Take it easy on your vocabulary

Heavy vocabulary on content is another thing that consumers do not really appreciate. Readers seldom read heavily written content because it can be stressful to see buzzwords. Sentences and paragraphs written with complex words tend to be misinterpreted. In consequence, it makes them lose interest in completely reading the content.

Rather than bombarding your content with jargon and unnecessary words, try to use common and simple words to convey your thoughts. The best way to go is to make it actionable and conversational. This will reduce the chance of getting your readers confused and let them absorb your content easier.

Utilize writing tools

Writing content can be a challenge. Thankfully, there are a lot of digital platforms available at your disposal that can help make it easier for you. You can find these digital platforms all over the internet and they can exponentially give you a better final product. Below are some examples that you can use:

  • Grammarly: This is considered to be the most popular amongst content writers as it can easily check for mistakes and give you correction suggestions in just a few seconds.
  • Hemingway App: This application can evaluate the readability of your post, proofread, and edit your textual posts.
  • Evernote: You can use this to organize your writing activities and write down any ideas for your content.
  • Thesaurus: You can use Thesaurus to look for a synonym and replace certain words in your content material.

Reduce promotional information in your content

Adding too many branded references in written content is not a good idea. Although it is fine to mention your brand name to where it is relevant, try to avoid selling it hard to your audience. Consider writing content that leans toward helping your readers in finding the solution to their problems. As much as possible, avoid trying to sell them something on all of your sentences. You can save your branded reference in the last part of your content. Furthermore, sure to put the needs of your readers first and let them feel that you’re there to help them.

Incorporate a Call to Action into your content

Another important element to written content is including a call to action. It is considered to be an important aspect on a webpage as it acts as a guide to letting your readers know what to do next. Without a proper Call to Action, your readers may not know what steps to take next and let them transition to the sales funnel smoother.

Without a clear Call to Action, your readers may not be able to complete other tasks even though they are done reading your content. Adding a call to action in the last part of your post will help continue interacting with your website. Some examples of call to action are Encouraging your readers to sign-up for your newsletter, read more articles, check out a different post, or buy more valuable content.

To get more content writing for marketing agencies tips and ideas on how to create the written content that will bring your website to a new level, contact Behind A PC today.